#NedbankIMC2023 - Doug Place: 3Cs for marketers : comparemel

#NedbankIMC2023 - Doug Place: 3Cs for marketers

Just over one in four South Africans has experienced a negative impact on their household income since early 2020, which, when coupled with the increasing inflation rate (7.1% nationally, 17% for an FMCG basket, 6M Feb 22 vs. 6M Feb 23), has forced South Africans to reconsider their household spend and prioritise opportunities to maximise savings...

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