Ecommerce will play a defining role in MSMEs' success says Nitin Gadkari at Amazon Smbhav Summit 2021 On the first day of the virtual Amazon Smbhav Summit 2021, MSME Minister Nitin Gadkari said that digitalisation should be a priority and Amazon, along with other stakeholders and experts, should keep investing and enhancing the potential of India’s MSMEs. 0 claps MSME Minister Nitin Gadkari said that ecommerce will play a definite role in helping India’s MSMEs succeed, and the sector needs to ensure that the digital transformation of MSMEs takes place at a pace that enables them to capitalise on the current opportunities.