E.Sun Commercial Bank (玉山銀行) and ezTravel Co (易遊網) yesterday launched a cobranded credit card on expectations that credit card spending by Taiwanese during overseas travel would rebound later this year or early next year.
It is the nation’s first cobranded card introduced by a bank and an online travel agency.
E.Sun expects ezTravel, the nation’s largest travel platform with more than 2 million active users, to help expand its client base, E.Sun Commercial Bank chairman Joseph Huang (黃男州) told a news conference in Taipei.
The platform has diverse product offerings, such as airline and cruise tickets, and accommodation and travel programs,