As the pandemic continues to fade and most Connecticut theaters lift COVID-19 restrictions, there’s a major question on the minds’ of many performance house CEOs: Are audiences returning?
The answer is: “Yes, but … .”
Yes, but not at pre-pandemic levels.
Yes, but season ticket sales — known in the theater industry as subscriptions — are still significantly down.
Yes, but the federal financial support to weather the drop-off is running out.