Indian e-commerce startup Udaan is focusing on reducing costs and forming partnerships with consumer brands ahead of its planned IPO in 2025. CEO Vaibhav Gupta aims for the company to achieve operating profitability within 18 months. Udaan, backed by Lightspeed Venture Partners, is part of a wave of startups in India seeking to tap into the country's growing economy while meeting investor demands for profitability. Udaan, which offers an online marketplace and logistics network for small merchants, is also venturing into financing through its fintech unit.