The mobility of the future its good to have you with us well theyre among the most popular Passenger Vehicles of the present s. U. V. S what began as a bare bones military vehicle the Sport Utility vehicle or s. U. V. Is now one of the most popular set of wheels on the road todays versions may be better engineer than their predecessors they are still expensive large and not very economical critics say they clog up traffic and pollute the air they are huge earner for the Automobile Industry just why are s. U. V. S so popular what is it that fascinates so many drivers my colleague malta wrote a column on when to take a look. Big. Big. All of the worlds people are crazy about s. U. V. S. Being used as a state that signifies. Just the greatest feeling of driving around in the flesh. Are the problems that they cause. They know youre. Trying to. So lets get into gear and check whats behind the hype why is the world so obsessed with s. U. V. S. 40 percent of all Passenger Vehicles sold worldwide are some form of s. U. V. Thats more than twice as much as just 10 years ago it isnt. In india and the e. U. One in 3 new vehicles is an s. U. V. In china its even more and in the us its almost one in 2 from a producer perspective it makes a lot of sense to produce a car that looked like s. U. V. S because theyre able to extract higher margins high Profit Margins then it will be not much more expensive to produce manufacture but they will be able. Like prices like 40 percent higher. Companies profit from the s. U. V. Hype but thats only one side of the story because they wouldnt build them if people wouldnt buy them like crazy. Ok the car shrink when the s. U. V. Boom started in the us he helped Major Car Companies sell more of the. As a Marketing Consultant and if you ask him the secret as to why people are so attracted to s. U. V. S is rooted in our brain. To put it very very simply our brain is made up of 3 different brains the cortex the limbic system and the reptilian brain constantly talk to each other but each of them has a different job. The cortex is responsible for wrestle thinking it helps us make decisions solve problems crunch numbers everything thats kind of complicated the limbic system is all about emotions. And the interior and brain isnt charge of our most basic instincts that make sure we have breathing controls our sex drive and our fight or flight response s. U. V. Is red julia in the. Car bible and reproduction im stronger and more powerful than you i mean if you come with a little car and i have a b. S. U. V. And we crash. Youre going to die and im just going to have to clean a little bit my issue with the media projecting this image that the world as never being so dangerous all 7 point one magnitude earthquake has hit Southern California as massive Tropical Cyclone triggered a tsunami militants have attacked the Stock Exchange building you want to be honest all car when those around you know you want to be an s. U. V. That. The road building people. Is not. S. U. V. S appeal to our most basic instincts and skull make us targets exactly those but of course s. U. V. Drivers would never admit that theyre just following their primal urges they give a more rational justification. If you look at surveys as to why people are buying s. U. V. S many will say because theyre safer and yes if youre in an s. U. V. And you crash with another car youre less likely to die. But s. U. V. S have a pretty high center of gravity and that makes them prone to rolling over which is actually really dangerous and also kind of obvious. They know the reality is that the higher you are the more chance you have to roll over is more dangerous to have but it doesnt matter the rate you know brian so you feel stronger when youre on top of might be Something Like a lamb straight so by the time most cars get taller imagine youre in a smaller car in fact big and you see all those higher car taller cars than you might be incentivized to get the color car to just give it right in and be like intimidated by other people try it. People who drive s. U. V. S want to feel safe even if that means putting others a driscoll the front bumper of many s. U. V. S for example are so high that today. Im more likely to suffer serious had or upper body injuries in a crash so s. U. V. Drivers are gaining something here at the expense of others and thats not just the case for road safety. Boarding more s. U. V. S in the fleet which means you have much leverage than the small cars and therefore they are higher yet the are all still plenty fuel i need them plenty more then you have to do it. The growing number of s. U. V. S as in fact the 2nd biggest cause for the rise in c o 2 emissions since 2010 ahead of heavy industry and aviation. Emissions from other types of Passenger Vehicles actually went down over the same period. And all this is not really news to us we know s. U. V. S are bad for the environment but its just too easy for us to brush aside these concerns. Our cortex thinks about abstract and complicated things that way in the future like Climate Change and how we can prevent it our emotional limbic system however is more of a live in the moment kind of person its like selfless you that brand new s. U. V. Looks and wants to drive often it now and this instant gratification will often outweigh the distant an abstract concerns like Climate Change to tell me that the environment is going to be bad in 1520 years that will reconnect with me ive been there in 15 years so you know so we have to make people realize. That was used today and what they can experience today as some consequences for that day. And people around the world are realizing that more and more about that still doesnt stop more and more people from buying s. U. V. S. And up to all that you want to do you have to come up with the time to go i mean you have to talk about completing the damage its. Going to should be sensible. I thought there was a time when you didnt just. Need to have all factored into taking direction and the like more efficient engines more electricity growth also more cars. And also shorter distances. We are in the villain creature sound we capable of rational thinking and yet why its 2 like the very things that are bad for us. All right if cars can be seen as an extension of their owners egos what should we surmise about those who want to ride smaller more efficient electric like this little guy created out of sheer utility and definitely not sex appeal we sent our reporter to switzerland to talk to a man whose vision of the future is much more practical and emotional. 0 emission its no accident no traffic jams then getting from a to b. Will be safe healthy and relaxed maybe. Ill give it a try. This is a prototype. Peter clip and there is testing it he teaches at the university of some garden in switzerland his work focuses on the future of mobility. How are you driving such a tiny car theres only room for 2 the range is small so why doesnt it because thats the future. d but i think we need them ability revolution i think they can and micro mobility the more intelligent use of cars cities and space is the only way to preserve mobility. What do tiny cars contribute to that. You know only occupies one 3rd of a standard parking space thats one aspect of another is that its electrically powered so its more sustainable i dont average Car Occupancy no days as 1. 00 people out and they can spend 93 percent of the time just standing around so this car is perfectly adequate for getting about in town. Were bought instead if the whole thing would not have a better more ecological product although i think he likes are an alternative but i live in the countryside so i have a long ride into town but what i see the future is intermodal and that is ill take public transport sometimes take the car to transport stuff or go out with my children because electric scooters and other new things will come along theyll be a whole range of Mobility Solutions and tiny cars a one element. Like mine i am not perfect but. As for drives like a toy car. So how will we be getting around a few years from now were going to get one example so i want to go to berlin in the future well have apps on our full on the. Platforms where you enter your priorities efficiency cost sustainability. When and where you will get corresponding recommendations including an itinerary. That my smartphone will tell me where i have to go and when and which means of transport ill be using refined it will deal with payments as well leading. Them to says we should do away with Combustion Engines in cars and use shared cars rather than own one. I have the impression that its still a long way off people want to own their own cars and keep the cars theyve bought for as long as possible 1015 or 20 years and they run on gasoline something that is your vision simply unrealistic if we dont always be some private only shot of cars but its unthinkable to go to the entire planet with private cars even with everybody owning their own and i go far in terms of climate protection out of the question. With. The coronavirus pandemic has seen people shift away from often crowded trains and buses and use their cars more but clearly been there is a champion of public transport as part of the mix is his vision already obsolete. The industry was already going through a process of transformation to a covert 19 has led to a slump in sales so the question and change and reinvent itself just has increased dramatically. In the sense a lecture of mobility can be fun it doesnt mean doing without all the good stuff as many people still seem to think he. Says theres no way around it you. Or i and of cars will look different in the future chances are they will also sound different a lot of us probably dont give it much thought but the noises a car makes matter not just for the gear heads love the sound of an engine revving for everyday safety if you cant hear it you might not know its coming and thats why sound is being programmed into electric cars which are otherwise almost silent finding the right sound thats an art. For sound design theres Combustion Engine noises are as complex as symphony. And they provide the basis for developing artificial motor sounds for electric cars at present they sound like this. In between will consider the mating call of a static. Country or a tiger whatever is not the chirping of a sparrow. Office mature sound like that does something to a driver men are said to meet at your bellowing noise that signifies the. Time of greatest does this buzzing sound zen india doesnt have such an immediate and powerful impact on which room but it could come to signify another kind of power thats expressive in its own right the power to the challenge is to develop that power for electric cars. To move unity. Disempower. Car dealer benyamin dad it says a timid buzz just doesnt do it for him he loves the full throated growl and roar of 500. 00 horsepower. Feel good does it not matter too thats just part of it for many people with like the big engine big sound great sound like soft