Our topic today on shipped. In the midst of the ongoing Coronavirus CrisisOnline Shopping has been booming the reasons appear to be obvious many people around the world voiding shops prefer to shop from home the following products where is specially popular during the 1st weeks of the crisis in germany headsets. On an increase of more than 900 percent that makes sense as germans are known to be hardworking and had said simply no working from home more efficient free weights an increase of 2740 percent for that little bit of exercise between work calls the monitors saw an increase in online demand of close to 3000 percent the current boom in Online Shopping has especially benefited one Company Amazon the American Financial analyst tom ford says. 19 has been amazons growth. So much better than other businesses thats what we asked the economist from long she says its based on several factors. Amazon takes a different approach from other companies where the customer is 100 percent the sole focus and their strategies are consistently geared towards customers and their needs thats what makes them so successful. Success is based on several factors the seemingly never ending choice on its website there are about 300000000 products for sale price many products are really quite cheap and delivery is often cost free. Availability amazon delivers right to your doorstep and usually the very next day. Claims exchanging or returning something is Pretty Simple amazon is becoming increasingly integrated into everyday life i can listen to my music there i can watch movies and t. V. Series there are many many connecting points. One shortcoming however is being increasingly criticized. The Quality Control of products offered by 3rd party suppliers. With products of counterfeit or poor quality the company tries to make the sellers responsible. To reach. But despite some bad apples usually on amazon the customer is always right sounds great but what consequences do retailers and producers face when almost everything is bought of amazon today over 50 percent of. Directly on amazon this is hitting small and medium sized businesses especially they are dependent on participating in amazons expensive shipping program to remain competitive on the platform. James thompson created the marketplace for amazon today he consults other companies on how to successfully. Sell products that does your product show up in organic search results theres your product have good customer conversion it all comes back you do in fact use amazon to do your fulfillment so thats one example where as a seller you basically have to accept that if you want to stay on the platform youre going to have to use the shipping program to be relevant i mean don has also started selling its own products directly on its platform in 2009 company founded. The inhouse Company Amazon basics this brand sells everyday products often at bargain prices and the range is constantly growing because everyone has a very long term perspective theyre prepared to lose a little bit of money here in their own individual sales what they want is you the customer to keep coming back to seattle based company has a clear advantage over amazons marketplace gives them access to the competitions data this online day said lets amazon identify the best tennis and use that knowledge for advertising their own products. Theyre also persistent claims that amazon copies successful products. Stacy michell represents small and medium sized businesses in their fight against amazon theres a Company Called green design that makes laptops stand they have done very well on amazon in Great Customer reviews and then long you will be got it one day and amazon created it and exactly. The Amazon Marketplace can cut both ways it grows Companies Access to a growing number of potential customers also collects huge amounts of data for its own purposes. Products labeled as bestsellers or the deal of the day most successful the same goes for Real Supermarkets to vendors the socalled buy boxes from amazon equally important a small check boxes on the website shopping spree that a low cost a must to place products directly into their shopping cart but the. I dont read them but it turned its were selling gets the buy votes is kept secret what we do know is that pricing reviews and distance between product and cost them up all influence how sellers are ranked but the most promising key to success is f b a f b i means fulfillment by amazon vendors that agrees with us the 0 which essentially means pay more for Amazon Services have high a chance of scoring a buy books Stacy Mitchell has been monitoring amazon for 10 years and its consistently causing him more discomfort 3 critical remarks from the up on the view. Its amazons marketplace and the rules of who can sell their on what terms they can sell who gets to see their products how pricing works are sent by amazon it would be as though walmart you know not only came into your town and opened up a big store but also bought up all of their commercial real estate and suddenly any business that wanted to open and competing with walmart would have to rent from walmart and walmart could decide whether they got a storefront or not and how much they paid and you know so its a monopolization its on another. What is true is that amazon actually benefits from counterfeits amazon and uses than is leverage against suppliers so we saw this a few years ago with the shoe Company Birkenstock they had been complaining to amazon because there were lot of counterfeit birkenstocks on the site and they could not get amazon to do anything about it and eventually amazon said oh yes you have to sell us your full line issues on the terms that we want and then well clean up the counterfeits. Those that do find a way. May find if theyre successful or 2 or 3 years in the actually begin to build up a bit of a business doing it and hire people and wow this really works well once they sort of get to a certain size a certain amount of sales it is though amazon kind of notices them at that point and then it starts to get harder suddenly there are more fees and it becomes more and more costly and more and more difficult to be successful the more successful a kompany is on amazon the more expensive it gets for them to use the platform to sell that sounds like a pretty bad deal for individuals hallos can we as customers do something about it yes but the alternatives usually require a little work one example checking office directly on manufacturers web sites usually thats cheaper than you think and it even might be beneficial for your warranty they also platforms that are conscious of Climate Change and sell products which are free of plastic or make sure to use Carbon NeutralDelivery Global ecommerce is the street and profitable which is why other tech giants im now trying to catch up who wants to focus on expanding its ecommerce business and is currently testing a new app shop and the app shows short clips of influenzas presenting products which can then be directly auto shops target audience is instagram uses so far is most of been about Beauty Products facebook has just introduced shopping on his platform to. Increase its paper produces greeting cards for part of a growing trend amongst Small American Companies the firm room business from Charleston South Carolina uses antique Printing Presses to mint the cards and the new online shop and facebook to sell them. Introduced only in shops to facebook and instagram during the corona crisis he says its to help retail. As receive some of the financial losses suffered during the pandemic this is going to make up for all of that lost business but it can help and for lots of Small Businesses during this period this is the difference between staying afloat or going out there over 160000000 Small Businesses use facebooks infrastructure to advertise products and services they use posts to embed links to their products but 1st the users had to leave the app and buy products directly on the retailers websites but not anymore. In communities paper is one of just a few Small Businesses and now to test the new ecommerce features jamie no june the owner loves it. When like amazon and sellers here dont need to rely on an expensive shipping program. Setting up shops is free no programming skills required. We want people to handwrite worries of instagrams audience really. Kind of helped us and telling that story so as we looked at their ecommerce features that were coming out. You know it was like wow this completely reduces the friction of going to a separate website your credit card is registered you can use its on all apps across the platform and its convenient and it increases how long you stay on the Site Institute for local selfreliance fears that facebook is using this as a backdoor to collect data on Consumer Behavior the whole Business Model is based on data Stacey Mitchell says he is using this moment of desperation to position facebook in that market facebook may in a moment be offering a little bit of competition for amazon another way or Small Businesses to get to market but you know we should remember that facebook itself is looking looking to corner the market dominating the market is key facebook introduced the new shops feature amazon is offering an all inclusive experience and apple has been excluding troublesome silos from the i o. S. Universe who can stop the big 4 heads of state as well as small time Online Sellers regularly complain about their dominance but then nothing happens that might be about to change though in the u. S. Home to these tech giants opposition is growing the big 4 tech executives came under strong scrutiny in an antitrust comedy hearing in the u. S. House of representatives whether its through self preference in predatory pricing or acquiring used to buy additional products that donna platforms have wielded their power indestructible harmful ways in order to expand that spot on the bigger question is whether the u. S. Will take action which means working against the interests of big American Companies what do you think do kompany is that dominate the market like amazon need to be broken up or is the modern sad vegan tory let us know what you. Think on facebook on g. W. Dot com and if you want to know more about amazons follow jeff bezos make sure to check out our you tube channel thats it for me goodbye your next time. Thousands of people come to sweden every year. Bearing pickers. From thailand. Theyre hoping to make big bucks. But theyre forced to accept peace work in dubious contracts. Train job or with the. Next comfortable. It was once a paradise. Today its a toxic roadblocks are sure to mention tunisia is the filthiest major in the world. The main commuter International Fashion industry. Can assure them still the same in the mines most prominently. In 45 minutes on d w. What secrets lie behind these walls. Discover new adventures in 360 degree. And explore fascinating World Heritage sites. D. W. World heritage 360 getting up now. Cranberries blueberries the delicacies that grow. In sweden so far as its their house stood by Seasonal Workers and they come from thailand. To have a surplus fly halfway around the world they work in scandinavia for 2 months the Swedish Companies are placed. By 11 but i also believe the times help each other out they just work very well together in the group what we europeans can do with that bring it into your. 8000 kilometers from the farm highlands searches for the break out bearing shes one of 6205 people roaming through swedens forests to be able to pick berries here she had to take i learned for the trip will she end up doing good business. On one point we have to make an average because 1st we have to pay back the debts that we have incurred and then there are all the expenses here but if everything goes well hopefully we can make a little money next month match up and come by and add it all on. Their proud of the souvenir from the forests of sweden and else angelas loom of. The 45 year old has been flying to sweden for 20 years for a few months every year today its time again. To pass on the island but i hear my i think its only 2 months at that but i can make a lot of money during that time and sure it also means we have to work day and night and i and my year but if everything goes well we make good money if i want to name. His wife palin is visiting and they shes coloring her hair quickly before things get going so i am only fair and proud and my. Even if it wont be a vacation is looking forward to the long journey when i look at my hair is getting greyer and greyer im about to have to look good and sweden i wont have time to do it there thats why im going to do it here quickly and my lease is helping me with it. On the money. Before they have to leave they want to ask for good barry harvesting suasion up stairs in the small prayer room. But they dont kneel before the buddha but in front of a stacks head. On my. Left hand was mutilated in an accident in a Textile Factory in taiwan over 20 years ago but he doesnt let it hold him back. You know. I ask that i make a lot of money and not get sick i want to be healthy and strong get credit where. Jorge family when i pray that well be lucky and find lots of berries and that the spirits will protect our house and our daughter but me form. The presence of food on tiny its home to. Rice sugarcane plantations characterize the landscape in northeastern thailand 130 families lived in the village of. Someone from almost every family has been to sweden and gone wants to show us where he and his wife will be working this year he has relied on his old street atlas for years to feel uses the to navigate safely through the foreign country but whether the trip will be worth it in the end is anything but certain. Me. Buying one man knowing i might go homeless were under a lot of pressure both of us are going so weve taken out a loan thats twice as high and i im worried because we just dont know if we can find enough berries but if we can do it together we could make twice as much money or call. The couple took a big financial risk to be able to earn money in sweden to dominate pile in a check to take out a loan at 75000 baht the equivalent of just under 2200 euros they borrowed the money directly from the thai Employment Agency it includes a fee as well as the cost of the flight and the work permit. d they were given this contract its supposed to guarantee them fair working conditions and a minimum wage of almost 2000 euros per month. Morning martin or. Anybody do it but the contract says you work 8 hours a day 6 days a week a sunday is a day off but the contract is just a formality so that we can get to sweden in the 1st place. This is just a piece of paper because there its very simple the more you pick the more you earn like you know my. Word has got around the north east of thailand that there is a country 1000 kilometers away where hard work is paid much better than here. And this is the opportunity of my lifetime. Im already 44 now i want to try it and do my best. Until now he has his money on his sugarcane plantations but he too wants to follow the code to sweden for the 1st time. What good today is my last day here. That there will be no work on the sugarcane plantations or the rice fields in the next few weeks. There is nothing left for me to do until harvest time and maybe. If things go well he gets around 300. 00 euros a month for harvest. Its enough to survive nothing more. Than around chiang lives in this house with his family the top floor is uninhabitable the wood walls have been eaten away by 10 lives. Family life now takes place down here without morals or privacy. Young man lay down by adding my id like to renovate the house than a cat and maybe open a little shop here. And if the money is enough yet maybe i can still afford a car or a small piece of land that i can cultivate myself. His wife like has long fought for chang to be given a chance to go to sweden until now he has not been able to afford the job as a very pick up he lacked the collateral for a loan. Thats why they sell chicken steal is every afternoon only that way could they make a small downpayment they borrowed the rest of the money from the Employment Agency but it also means lex life could finally improve to fall back on me and i said that ive seen our neighbors bring money home and suddenly they can afford a car and farmland and more when we see that we have hope we also want what they have and that not only. Looking for. A Better Future for themselves and for their daughter but will this dream come true. Palin and who dont pack their last things palin is accompanying her husband to sweden for the 11th time. Now have you also thought about the food. Ready. And what about bags for the berries that. The bags for collecting the berries dorman palin prefer to rely on their own the quick mint and their own ingredients for me there are so many things we bring dr chili sticky rice bamboo shoots my hand oh my dough we need all of these ingredients because we are the sun people one not like you not if we work all day we need our familiar flew to nano there is mostly meat over there in sweden now but with our extra gradients it almost tastes like home we come back well have planted it. They have big plans. Each of them wants to own 100000 baht just under 3000. 00 euros per person