Fast fashion has become a buzz word around the world in the last few years many of us are aware that buying new clothes every weekend has a devastating effect on the planet but dont quite like or have access to environmentally friendly fashion or delhi based fashion studio is trying to change that is setting a scalable and sustainable model in place to make fast fashion a thing of the past. At this clothing Design Studio in southwest tele fabric waste is seen as a valuable resource the philosophy is simple we dont need more new clothes that challenges the current fast fashion Business Model something. This label does with pride. Nearly. All. The problem in the fashion industry starts from the fact that its based on a leaner fashion model so today about 73 percent of garment researchers go into langfords because there is lack of reserve reusing the fabrics and the garments that we are working with. This realisation that let critique and Due Diligence to other founders to address the problem of textile waste in india and set up a design label committed to making fashionable clothing pieces from textile waste or upcycling discarded items its a concept that has been gaining in popularity in the textile industry all over india as awareness rises. Theres always a garment that comes out of it. But then i got the process is theres a lot of rooster jewels that happened so i could all of that on board the small scale you know or a lot of that is so much that has been produced and that exists its about time that we start thinking about using what would i do that. Garment waste is not the only problem in india the textile industry is a major polluter in india the 3rd biggest after plastic and paper. But in india its not just the garment with that you have to be concerned about its the production risk that you have to be concerned about this to one of the largest exporters of both objects and on this in the wood so all of the waste is just as youre going to i think that level is still something that benoit being able to deal with the amount of that youre producing on. The bottom mental implications of watering and the situation is only getting worse by the day due to the surging demand for products use of chemicals the need for landfill space energy and water consumption. Into a new 1501. And that fashion industry used up about 7 denying 1000000000 metric yourself locked up so thats thats huge and the single t. Shirt is takes up about 2720 liters a flock of which is as much as most adults will drink and c. E. O. s and that is a single t. Shirt. Then of course that toxic step that leads in the production you know process itself which then impacts the communities around which factories come. Due diligence found is used personal funds to set up a company in 2012 now they have nearly 20 employees the seeds of inspiration are saum while the fabric waste is being sorted. Once all of the subject comes into the studio we start thinking about what kind of designs can bring all of them together we start fixing the fabrics in itself so that they can actually be used for either to create the clothes that we work with. Thats not on the Altar Produce bags and other items and the scraps from their own production going to making other new products as well. Whatevers left over after the bag and the collection is then sent to be processed into people this is what is now making our stationery products. And now our next steps are actually to think about what to do with. India doodle a just considered a somewhat expensive brand with garments costing between 50 to 100 euros. Presenting. Since it 1st set up shop dude has shown the collection every year at the lakme fashion week. Be fashion week is a premier biannual event in india its a way of reinforcing the idea that trend based fashion is not the only way to remain viable in order to. Talk to everyone interested in fashion and design or even other designers share their philosophy. They just keep questioning you at every level best to why you do what you do and at some point were just given that its ok its ok for not understanding what we do and why but. Its about how we want to do it and how we want to create you know the products that. The labels products are already available in 30 stores in india and also to some stores but critical of things theres still a long way to go. Like christie said not everyone realizes how bad an effect not really losing and recycling all truths can have on the environment our expanding wardrobes are a testament to that this next explain a will help you make an informed choice the next time you go out to buy a t. Shirt. How harmful is a t. Shirt for the environment. Its fun to buy a new t. Shirt and its usually cheap too but the environment pays a high price why. Cotton is grown in monocultures and needs matter variegation it takes an average 2 and a half 1000 liters of water to make one single t. Shirt. The cotton is treated with pesticides 16 percent of the worlds purses signs are used in cotton fields and these toxic chemicals can pollute the ground water. And then theres all the energy that is consumed to make 2 shirts electricity is needed to transform ror cotton into yarn. And finally look at production conditions 80 percent of the worlds garment workers are women overworked and underpaid they manufacture your t. Shirt for a pittance which is why its so cheap. After production all these t. Shirts are transported around the world that is up to 11 kilograms of c o 2 emissions per teacher. So next time you go shopping think about how many t. Shirts you really need. Now high street fashion with dedicated time and effort into finding turn it to amsterdam based fashion for good is the worlds 1st Museum Dedicated to sustainable fashion innovation and one of its biggest mandates is to help us if we think how clothes are bought and discarded. Just go shopping in any big european city and its the same picture one Clothing Store after another but the lucrative textile industry is harmful to the environment which is why many big clothing chains around defiant response some of them are supporting a museum in amsterdam called fashion for good it explores solutions to the problem right at the entrance visitors learn that say. Thetic Polyester Fibers can take over 200 years to decompose so clearly theres a need for alternatives one side of bringing this innovation is through working with big retailers manufacturers to help scale some of those innovators and startups that we work with but another really important piece of the puzzle is to also engage the wider public. Visitors to the museum can have organic cotton t. Shirts printed with their own designs and the museum combines information and commerce by offering the exhibit for sale. If you. Always keep purchasing thats the principle behind fast fashion there arent even just Seasonal Designs anymore instead there are new collections every few weeks the Museum Office tips on how to avoid fast fashion such as buying less or buying 2nd hand visitors can save the suggestions on a personal wristband then when they leave they get a list of good resolutions for every day shopping. The museum is mainly funded by retail giant sink looting c. N. A. And Online Shoppers the land. Visitors though arent told that. Companies that are partnering with us they are on all their mentions already pretty deeply committed to driving change youve seen them through businesses they nobility the reports that they have. Published and our other transparent about their work you also see that through certain collections some of them are presented here in the good shop that theyre really pushing the envelope in terms of new solutions. Sustainability is fashionable with the urban middle class and the fashion industry wants to profit from that a trend that cant be overlooked at trade fairs like burlingtons fashion week truly green labels or fair fashion have to prove theyre completely sustainable from fabric production to dying to finishing and that makes them expensive but the Amsterdam Museum hardly mentions that aspect. Some exhibition actually founded by special brothers so what the same dress a sustainable sustainable this is a new brand actually its remote and you can use that its a nice new maemo you can put on your clothes and so i think its very important to have a different look to see whats through high. In amsterdam the textile giants are getting inspiration from startups that are bringing new ideas into the fashion industry is using Recycled Materials or natural dyes instead of synthetic ones. The Big Companies meet with the startups in workshops the museum has received 20000000 euros from sponsors to fund them. Works for one of the startups. I think its very important on the one hand to have a program where you connect the Big Companies to good grades ideas that are there so there are like lots of solutions for all the problems problems we have. But they have to get out there and the Big Companies the big brands if they change even a little bit theres a bigger impact. Those who dont want to wait for that to happen can get active themselves to slow down the fast fashion cycle. Now the chemicals used to make and die fabrics are often toxic for the environment and for the workers in fact. 99 percent of all dice are made from 2 chemicals a france based company has found a way to make dice which lets see how. You this may look like modern art but its virtually a natural process at work believe it or not these blue color trails are made by bacteria. Weve known for decades that microorganisms can produce pigments were doing today at p leaders expanding their production to an industrial scale with a view to replacing the production of patro chemical dyes worldwide on its own. 70 blatche and beyond. Say theyre the 1st to study this extraordinary natural process where the founders of the french startup believe based in toulouse they see these microorganisms this great lines that could be used to color all our clothes without any chemicals for years they work to identify the microorganisms best able to produce color. These microorganisms contain 2 talks of enzymes firstly enzymes that down sugar molecules can be tracked for example and secondly enzymes that can reassemble those molecular fragments to make colorful dye more cubes. In 2015 they finally developed a low carbon method to obtain pigment for dying textiles its a method thats been used for centuries in the Food Industry you know we allow these microorganisms to ferment to bit like fermenting beer. But instead of consuming sugar to make alcohol the microorganisms are consuming sugar to make dying. Because of that. It takes a week and warm temperatures for the blue pigment to appear the substance is then tried to obtain a biodegradable poulder. Suitable for dying different types of fabric depending on the formulas we apply we can produce colors ranging from burgundy to light blue. This biotechnology could change the face of the fashion industry. The textile industry is one of the most polluting sectors in the world. It uses a huge amount of chemicals to make. 100 kilos of petroleum are needed to make one kill or die so in our everyday clothes theres a kilo of petroleum just for the diet. If we take just one piece of clothing like a t. Shirt or a pair of trousers for instance 10 to 40 percent of its environmental impact. To leave as such its focus on india and china the biggest textile produces the company dreams of transforming the whole production chain making it more sustainable could believe help to lose return to its heyday when the city was the capital of blue. During the in a sense the french city blossomed thanks to the hostile blue business the soft die was derived from a local plant but the flourishing industry slowly declined from the early 19th century. Nowadays to loose has abandoned the industrial Scale Production of the natural pigment but there are still finds throughout the city that hark back to the glory days of the business the parlay a safe dates back to the time that has special significance to police c. E. O. On this. One day purely curd offer the city of columbus a beautiful building like the us because it was built by people who were selling pastel blue during the renaissance period. And. Thats purely we are effectively going back to the story of to lose because they were creating dies out of plants until the 19th century then petrochemicals arrived now we want to develop a general production made out of renewable materials just about all the material and over. So far the startup has produced several kilos of dye powder with the help of the bacteria but they will need to improve the process if theyre to compete with petro chemical dice to achieve costs theyre planning to use i go cultural waste as a substitute for sugar. Thats the big advantage is that we can take all of the leftovers like stangs leaves or other parts of the crop and used them as a source of carbon we can kill 2 birds with one stone. By 2021. And his team expect to be producing several tons of dipole to a year we might then be able to find clothes without pigment but they would need more time more money and more Production Capacity to become a serious alternative to the Petro Chemicals industry. Traditional crafts in india have off and relied on natural substances for generations and indian rights truth was incomplete without a study a 60 odd wonder Government Hand will win in sync with gold and silver thread but hang the lever is turning into a dying art as we both increasingly turn to mechanized that churn out in large quantities of synthetic and cheaper saudis now some indian designers have stepped in to save the iconic sorry and keep the craft for life. But an r. C. To wash away the sins in the river got some to die and be committed. But about a mercy isnt just the city. You have its also the hand saris with silk and gold through it. With a distinctive looking feet. Or by word of the gods there must have the stylish in giving women. The fabrics spawn lubes. Operated by a string of punch cards the determine the designs for the. Effort. The physically demanding work is mostly done by men so. It can take weeks to make a single start. But scenes like this increasing. The centuries old artistic tradition. In the past there would have been a wooden handle in every home and. Entire families and b. s villages around involved in reading skills passed on from generation to generation until this happened. Thanks in the last decade but enough to see the arrival of machines churning out cheap sound. And wiping out the handling to. Make the switch. Just 15 handled and and invested in woodlands and so. Many artisans before in other sectors. Makes me very sad. But i have to embrace new technology in order to make a. Production is now much faster i dont have to do backbreaking work anymore. Unlike these machines can run as well as at night and i make much more money. In the old markets. Thats hardly a craze of the cities once which tradition machine made fabric and in chinese on the. There is a solution there to see the handle industry. Is a designer in betterness his Company Still makes a few handmade saris for the high end indian market. They can retail for upwards of 2000. 00 but the market is changing the useful in this so. Then the next. Nominee produces and crafted fabrics for Luxury Fashion houses in the u. S. And in the autumn. They end up as designer where on catalogues prices can be as high as 400. 00 a metre. Was a good timing chain know times have changed there isnt much of a market left of india for people handle im sorry its hard the Industry Needs to reinvent itself. To go with International Buyers because they really value craftsmanship and Handmade Products and theyre willing to pay much higher prices. Back in the village that is allowed to employ 32. 00 families on a regular basis. That the leaders here own between 120. 00 to 250. 00 a month depending on the work and the skill. Its really about the market rate. The hope is that it will encourage artisans to stay true to the craft when you create something with your hand your brain your muscle thats good for some emotion that effort that thing theres some its incredible limited style and always of course is a big thing when they when they come before the vehicle of a certain form that said im from that started the Big Bang Theory so its for them order its all for us and all of all our happiness is something the norm so i think its an incredible sea and dump of fish turned up you can see they more somebody here again making a single piece of handwoven factory. Involves an entire chain of artisans. Specialized in different skills. Up to 16 different workers a part of the process. For the artist and weaving for the Global Market means adapting the know how and learning to innovate. Began when he was 10 years old. Learning the skills from his own father. Hes been making 6 armies all his life. With these modern designs i really have to concentrate the finish and craftsmanship for these fabrics as. I cant afford to make any mistakes because then i have to restart the entire process i have to constantly check the design and. It takes longer than making a salary. Initiatives like helping to sustain the artisans and keep the craft knife. The keystone not from me but change seems inevitable and the future remains uncertain and i would love to feel youd be felt all the news knowing not to be bothered anymore than this cough cough and the problem of that like it did aspirational goals that are on the big day basically this all cut off for them its a sort of diving yes the biggest challenge because after thin yes theres no view of us at all and in this industry. If one of the seas remaining hand looms but to fall completely silent. It would mock the disappearance not just across. The family of life. I hope todays stories inspired you to be the change you want to see wed be back next week with many more some stories each one taking us one step closer to a Sustainable Future good bye and have a wonderful week. With. The. In good shape 1st name can save lives. In emergencies can he does anywhere on the highway at a rock concert and its very hard to get out. But whats the best way to treat someone whos been hurt we tell you how. Good should next. Climate change. The state. Environmental projects. Give globalisation the face biodiversity Species Conservation exploitation. Human rights displacement. Of the global and current of local action. Global 3060 minutes on d w. As long as the managers do not go to day nothing could change you know the banks. And so was the language of the bank money. For speaking the truth global news that matters t. W. Made for mines. After the fall of the berlin wall nov 9th on d w. This is in good shape and heres your host dr constantly kotite. 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