Changing growing need consumption is harmful to the environment and the climate and some say in future we may well be eating meat that is meat free its crunch time for the Food Industry welcome to mate now a number of startups world wide have caught the eye of investors with their plans to feed the planet instead of meat from the farm they are growing it in laps or designing substitutes that pretty secretive about his role because they hope that their innovative Food Products could soon be worth billions my colleague ben for sudan managed to get this exclusive look at the start ups attempts in spain. Ringback feeding the world is on everyones lips Scientists Say the planets doomed if we keep eating meat. A viable alternative could transform the way we use our resources. Industry is closely watching to see who will solve this 1000000000 euro question. The high stakes main secrecy at the startups developing a substitute many wouldnt let us film but the founder of nova meets in barcelona of a to show me his printable steak its not real meat but just to be shown he says it tastes just like it as an avid meat eater im going to take a lot of convincing. So how long is this going to take this one and this process is going to take around 10 minutes 10 minutes this process creates a special michael filaments and this microfilm is try to mimic already sam but what is actually. Goes in story for the chickens. Is it exactly the same. As the muscle tissue that you would get in the tissue up in a man is very complex is created in a years very organized way and so. In our case with. So we found this. But theres was able to or there is micro fibers as if they were muscular fibers but why mimic me why why not create something totally new is there is a lot if only in our society theyre looking for that theyre not eating meat but still would like to avoid sacrificing needs so having a study that has been basically self is safe and is it that they stop me is what a big part of the wish of. Joy and you right because how easy is it to. Its a mistake well. You know we have to make it real which is the hard part to created sure the structure. Its quite easy but. Its it sounds quite complicated all in all and its not even meet the end of the day whats the advantage when we think about the way we are producing meat that is quite complex know how we have to go of the crop that will feed the car when they would. Probably have to manage to convert the protein from the crop so the cow thats for me thats complex. Thats not that complex because we are taking. From vegetables. We are just combining the right ones and putting that together with the printer. The powdered protein mix from rice and peas is cheap the test machine costs 5000 euros a bigger one for mass production would be half a 1000000 number meets raised a big chunk of funds but wont reveal how much the savings on grazing and slaughtering livestock though is immense. Once you are live and different start ups of Different Companies bringing this to the supermarket you will lead a price which will go lower than actual meat and one of the savings for the environment because it is quite Energy Intensive we use something at Room Temperature and now weve got much pressure we dont control and the you mean if you have seen the machine is quite simple and we believe you would be more efficient also in terms of energy costs so all in all how Much Less Energy and water should be around 95 percent more efficient in terms of both of the new wire less water required and less Greenhouse Gas and. The big taste test. Well its only a little piece of steak but its the prototype. While. Its surprising its not new dont think of plants immediately think that its a meat but youre. My 1st 3 d. Printed steak. And survived you have made the sauce oh sorry. I was hungry of in filming on. The 1st step and we think its special in some way so hopefully well talk again next year and see if we really get to the next level do you think you can make a big steak next year im sure this is the proper time to go at least one on the ground and something that can fill your stomach even here but we dont stop there was about you the boys had better get to work investors are waiting and im not the only hungry one the population is exploding. We keep ripping up forests to plant the crops we need to feed the animals that end up on our plates. Planet is in peril. Now lets face it eating meat every day is not exactly a happy to thats representative of every person on the planet there are many vegetarians and vegans out there some for religious reasons others for the health of the climate what is best for our planet here are some facts and figures. Abstain from meat and save the world forget batman today superheroes are vegetarians theyre really doing something to help the environment right whether classic vegetarian vegan or fruitarian more and more people all over the world are giving up meat. Vegetarianism has even become a status symbol in many countries but are they really making a difference. Lets look at the data of livestock farming has a terrible Carbon Footprint look at that 1000000000 cattle worldwide. And raising them produces vast clouds of Greenhouse Gases twice as much as is a myth and 5 planes globally. And the industry also uses an amends amount of water around 3000 liters of h 2 o. Go into the production of a single beefsteak enough to take a shower every day for 3 months. And raising animals for meat takes up a lot of space if we all stopped eating it tomorrow it would free up an estimated 30000000 square kilometers. Thats an area roughly the size of africa. In all those ways meet really is terrible for the environment but its also relative for example buying an avocado thats been shipped halfway around the world is worse for the environment than buying your steak from a local farmer not least due to the transport involved. So it really makes the most sense to ask where is my food coming from. Local free range animals fed largely on grass hovan rich the soil with their manure. And thats good for the environment. So much of this even claim that free range cattle could actually help slow global warming. Water consumption in every area of agriculture depends largely on the farming methods being employed in the arid regions of chile for example where many of the condos are produced it takes around 320 liters of water to produce a single fruit thats not exactly low impact agriculture. In other words to make a difference you should eat things that are in season and that come from your region so consume less meat and when you do eat it check its origins maybe its time to come up with another category of environmental heroes no less meat to terry on. Ok so been a vegetarian for some 30 years now doesnt automatically make me an environmental hero but it makes me a pretty atypical german people here simply love their meat and sausages and thats part of their staple diet but he had to change is coming even major fast food chains famous or notorious for their burgers and are changing their ways it has been a slow process but it is picking up pace still if you look at a typical german christine you might think the switch to meet lists will be quite a challenge. Around and sizzling straight off the grill. And orwell smokes this is the way germans like their meat and they do like their meat. Pleasures but to me it is part of our food our nutrition thats the way its always been most of the. Germans consume almost 60 kilograms of me to gear on average thats considerably higher than the world average of 34. 00 kilos. But even in the land of the car even worse things are changing. Consumers are chewing over the idea of going meatless to back Animal RightsEnvironmental Protection and health take this green food truck at a Farmers Market in fribourg its sausages are oddly angular theyre made of tofu. And this man is sampling them for professional reasons hes head of sales for the company that makes the tofu. And i think its a general trend actually plant based diet is a mega trend more and more people especially young people are getting on the bandwagon that some call is a gret effect and people are questioning their Consumption Habits and plan proteins are big opportunity and buckets and we see that in the rising hunger for total spike. Real biggins make up just one percent of the population in germany the proportion of vegetarians is somewhat higher between 6 and 10 percent but the biggest change is in a 3rd of the population who say they intend to eat less meat. This is a new target group for traditionally meat centric fast food chains mcdonalds for instance which has nearly 38000. 00 outlets worldwide launched a new product in germany this year. Alongside the 40000. 00 tons of meat that the hamburger. I have processes every year in germany alone it now offers a vegan burger as part of the standard menu. Its fried separately from the product so it is officially begun. What does it consist of we wanted to know. S. O. C. So picky its a paddle based on saw in wheat that looks very meat like and has a relatively meat like taste a lot in fashion which seems i suppose customers have asked for it 10 years ago back to them i could have made it sooner. Today the stage seems to be set for meat that isnt meat. And that has turned soit from the villain of the piece to a star among crop plants. Its so protein rich that its far too valuable to be used as animal fodder. Here so ive been served being for use in tofu. In the next step will be he says and pressed to create a mass that can be seized and informed into any shape. And im single mom obviously a boy in the beginning of our company developed our own tofu sausages to allow people to make an association with something they already knew that you want to make it easier for them to switch. Banks and other things but now its important for us to develop foods are distinctive and speaking and despite. What does a plant based substitute even have to look like meat thats still a debate among vegetarians and it was back when typhoon tofu was founded more than 30 years ago the family run business now produces 100 tonnes of tofu every week. Thats far less than it could given the current jump in demand. But it Certified Organic tofu is made to a large extent by hand and tofu is still a nice product in germany unlike in other regions of the world. Also in this its a soggy just this month a long one for the major is the motherland or the mother continent for all kinds of soy products that people i know from feed tofu is one of the many varieties and side feeling tofu has been eaten for centuries there so it pretty much has the stages of a food staple so fish out its often combined with animal products tofu and fish or tofu and meats are a matter of course in asia its in austin said 1st then trish. In fact the meat portion in asia is getting bigger and bigger in china for example theres a direct correlation between Meat Consumption and Economic Growth the more money people make the more meat is on the table chinese per capita Meat Consumption has already surpassed that of the germans. As a result german pig growers are exporting their surpluses to china while the home there are more and more flexitarian are semi vegetarians because the few stars. I dont eat much meat. Maybe once or twice a week or 2 but not much more 5 hours over. Less meat a small but potentially Healthy Development for individual consumers and the global climate. To think that when i ate out i used to have to explain that chicken or fish does not fit into a vegetarian diet. Well times have changed now one of the big players joining the club is nestle the conglomerate is investing and needs replacement products on a grand scale we caught up with christian marketing director off next list vegetarian and vegan unit to find out more. This needs and this lays controversial it has lots of grounds and makes a huge range of products even from what it was i suppose supermarket here in frankfurt only sell stuff made by nestle now its getting into being an foods has that going to go to does that. Criticism of nestle has focused on various issues including its use of scarce Water Resources on its indirect involvement in the clearing of tropical rain forests. It doesnt cut down trees itself but it does buy lots of palm oil from plantations on the land. To swiss giant wants to be seen as benevolent not a force of evil that is perhaps one reason for its new concentration on plant based foods Christian Adams is the public face of garden gourmet nestle vegetarian and vegan unit it has recently developed soit based mince meat. So i think. We already saw a boom in alternatives to meet several years ago but then it faded do you think itll be different this time as these models will get a critical look at the for what the quality of the product is much better now back then when you say a tofu sausage at a growth party it didnt taste of much on the consistency wasnt so great either because of the content but its not todays products but its for example the really not so different from their meaty counterparts. We kind of people will accept them to physically go to the bible im. Going to my 1st few days. Its very salty. Thats good. But its still not like meat. Nestle spent years developing its vegan mince burgers and meatballs its an investment it hopes will pay off. About this doesnt cost as much as ments visit in part because its more in germany the recommended retail price for a 200 gram pack is 3 euros 49. 00 depending on the quality mince meat costs between 6 and 8 euros a kilo so yes it is a bit more expensive. For many nestle is still one of the major bad eggs of the Food Industry this press so coffee pods and drinks bottles generate vast amounts of Plastic Waste 1700000 tonnes and 2017 how is that compatible with nestle is efforts to be seen as a force for good because this is often times in which people associate begin with eco friendly good for the climate it lets me still makes lots of products that arent so green. How do you deal with this image problem its beautifully if you think of things. That mr. Or mr schneider recently said that nestle is committed to 0 net Greenhouse Gas emissions by 2050 all parts of the group and to do better for the sake of the environment of course that is quite a challenge at a brand does still sell meat but the trend is certainly towards plant based products that it started off to talk with why does not use its was the idea behind the garden gourmet brand to create some distance from the nestle brand for marketing purposes. Is a bit different its no secret that it belongs to nestle it says so on the website and on the packaging. Yes and. Some people who arent exactly fond of nestle probably wont buy the product but ultimately its the quality of the product that will determine long term whether they sell or not and i dont know if. This Company Canteen already serves the meatless meat. Major players in the Food Industry such as nestle could do a lot for the climate if they terribly change their ways but time is short and the changes needed are great. In many sectors its rarely the big players that initiate change its the small ones the young ones those who think outside the box and come up with new ideas in short startups they tend to be attuned to what people like to buy and eat and that can be quite lucrative and that is why a billon based company is investing and startups to bring about what it calls the food revolution. German can be manufactured coffee is started a Venture Capital fund in downtown berlin the family owned firm hope scotches green food will encourage hip sustainable Nutrition Trends and make money at the same time as a period in us a period mango coconut milk banana ive got a sort of lemon juice or all the powder i called press not pasteurized by heating the innovation in the sector is the pressure and so heres the worlds 1st getting ready to see. The manager of the fund to spin a vegetarian since childhood funds food projects that she believes are forward looking and environmentally friendly baking chips without pork or hemp bars and shes prepared to invest between 200002 1000000 euros in the this mike it may sound as a nol but especially for investors from the tech side the taste has to be top class in the food sector if the taste isnt great you wont get customers coming back for more sometimes we get companies with great ideas that take plant based issues or meat alternative seriously but then the product doesnt taste good. And. Its a growing market sales a vegan and vegetarian products are rising significantly in germany and 28000 the market was worth over 1200000000 euros. Touches green food has so far invested in 8 startups among the firms theyve invested in is the porridge maker kaja. Has. Actually came across profited by accident they had a pop up store in the main train station and i walked past it on a sunday and tried it and found the taste fantastic i got talking to the founders and learned about their concept but we ended up investing because it was the 1st healthy for. Breakfast to go on the market yes. It marked in 2014 on a schubert open for lynns 1st part bar with 2 friends they wanted to offer Something Different from the bakery chains and i thought its always easier to sell something with meat a breakfast with hand will sell people want that but there are enough existing concepts that offer it already we dont have to. 40000. 00 portions of powerage across hoffer counters counters every month oats fruit and nuts are challenging meats dominance. When we started we renovated a small kebab shop that we scraped all the fat off the walls and said lets start our parts business after a few months we took part in an Accelerator Program run by german rail they were looking for startups to make train stations more appealing it was mostly tech firms with a few Food Companies we were one of them and they were impressed by our part we operated a pop up location and berlins main st