The twenty sixteen u. S. President ial election was one of the most contentious in american history. Critics say donald trump and his supporters didnt play fair. Many say that trump overstepped the traditional rules of political contests often playing fast and loose with the truth. Trump was elected without a political majority and he was supported by a group who wanted to impose a reactionary world vision on america. This group quietly mapped trumps path to power influencing the race in ways of which many people are still not aware. How was this possible. How did a political outsider. With extreme views and a tenuous relationship to the truth achieved this incredible victory. Was the American Public tricked into opening the doors of the white house to donald trump was the u. S. Election and unfair game. All the lies and fake news came from dolphins can. You give americans knew this was happening they would be out. This is democracy taking place in darkness its not democracy. To try to. Take over and over the United States and destroy. I look for a set of facts plainly and hottest. Like all politicians trump contends that the facts are on his side but distortions of the facts played a central role in his selection. Of Staten Island new york in a mostly Democratic State this place is an exception most people here voted for donald trump. The sky by joe is one of them hes a conservative a patriotic artist and above all a big supporter of the new president. Fed up with traditional media scott now gets his information on the internet it all spend like analogous to. For going to sleep ill have my phone on and you know ill go from this to that then all truck made a speech i didnt hear it today when i hear it now or later and sometimes its i dont even honestly i dont look like whos giving. Like millions of trump voters scott believes much of what he sees on the web. For example this article trump believes millions voted illegally. Or this one that Hillary Clinton received over eight hundred thousand illegal votes. Im not saying all three million are but im sure a lot of them are absolutely you should not be able to vote if you are in the league if youre not a legal citizen im sorry but thats outworks and then they want to change that like no thats not how it works. In fact Illegal Immigrants cannot vote in the United States it would be nearly impossible for them to do so. These sorts of reports are what people originally meant by the term fake news. Scott is far from being the only one to believe lies like this. Millions have gobble them up and certain news outlets specialize in them. Breitbart is the most famous example. On breitbart you can find articles like does feminism make women ugly. Or would you rather your child had feminism or cancer or. Breitbart is also obsessed with islam the west versus islam is the new cold war heres how we win. For Political Correctness protects muslim rape culture. Right bart is a real french publication its the representative of what they call the old right you know people who want to take on the status quo politics but do so in a very divisive way theyre they rail against immigrants to this country they rail against people of muslim faith they you know devout use taxes to divide people on the basis of gender on the basis of race in just a few months breitbart became the main source of information for Many American conservatives its the sensually served as an organ for sort of the tribe of men. Trump seems to have instinctively sensed that the vision of the world breitbart projected would touch a nerve with broad segments of the american electorate the key was anxiety. People wanted to describe the trump voters as angry im not sure they were angry i think they were more fearful worried concerned scared about about the future in the spring of two thousand and sixteen if we looked at the people who were voting in republican primaries these people were very concerned about terrorism very concerned about immigration they they saw the two of them working together as creating a threat an exodus an accidental threat to the to the United States and this was something that was. Being spoken about by donald trump and not necessarily by other of republican candidates. During the Campaign Trump often took to social media to feed public anxieties. Conspiracy theories essentially become weapons of mass manipulation hard to believe. An independent Fact Checking website only four percent of donald trump statements during the campaign were completely true. Trump supporters passed on the candidates many fanciful statements and outright false words. You have to look at our media landscape and how americans get their news nowadays conservatives get their news only from fox news or alternative sites like breitbart so thats the only news they see and they view the manged what they call the liberal media the Mainstream Media with distrust and they dont believe the kind of c. N. N. New York Times Washington post so they are only getting their news or law most of their news from very slanted sources and so what trump will say picks up his information from the same news sources these voters hear something Conspiracy Theory and Breitbart News or something on fox trump hears it too says it in the viruses eye for eye for a diver down the news and i heard that from President Trump so he must be telling the truth if theyre in a silo and its really hard to break that silo so its a self reinforcing cycle of mr. With Many Americans utterly distrust in the established media there was little the press could do to counter the minds. Sort of a way that these campaigns have you know traditionally been covered and. And that model of Campaign Coverage was not sort of created with donald trump in my hands trumps disregard for making true statements is something that a lot of reporters have had trouble dealing with as were not used to it were not used to politicians or press people just sort of straight out lie and. The Mainstream Media is disrupted and because the Mainstream Media is disrupted truth is disrupted and if truth is disrupted you can just spread your own version of it. I didnt know that corruption has reached a level like never ever before in our country. Eighty three eighty three wilshire boulevard a stylish address in los angeles in this nondescript Building People work behind the scenes to elect donald trump. And this is the location of several companies that would seem to have no connection. The first is Breitbart News the fake news website that supports trump. The second is called glittering steel its a small audio visual production company. But these companies have one thing in common. They are linked to a man that the public has never heard. The man behind trumps win is Robert Mercer a computer engineer turned billionaire. Robert mercer is seventy one years old the only recently stepped down as the c. E. O. Of a Hedge Fund FirmRenaissance Technologies whose ranks he had been climbing since one nine hundred ninety three. Carroll has been investigating him for the last year or so robert mess. He is an absolutely brilliant scientist he did really pioneering work. In the sixtys and in the field of natural language processing which is the base of. Basically. In the early one nine hundred ninety s. Mercer left i. B. M. To join a new york based hedge fund Renaissance Technologies there he applied his methods of calculation to the Stock Exchange in order to predict its pluck shueisha us. With a Science Technology he pioneered Algorithmic Trading which now is a massive field and how much trading is down. By applying his mathematical tools mercer revolutionized Renaissance Technologies investment methods making it the worlds most Profitable Fund in ten years. Became very rich. Because the performance of the fund which he had his own money here. Was extraordinary i mean if it goes up thirty percent thirty five percent every year then pretty quickly you become very. As a billionaire mercer might have chosen to quietly enjoy his new fortune however the former engineer also heads. Wrong ideas about how the country should be run he decided to invest money to promote his ideas and translate them into political reality. The political system in america is so broken right now because of the special interest money which floods campaigns i mean what happens is when the special interests have an agenda youre annoying company for example and youd like to continue you know drilling for fossil fuel you know or your polluter and you want to make sure you can continue to pollute you go in you support politicians who believe in your agenda politicians who will say for example that you know Climate Change is not happening because of bad made activities you know they will they will promote that publicly because that protects the special interests who fund their campaigns. Robert mercer had his own Charitable Foundation the Mercer Family foundation headed by his daughter rebecca. But what exactly are the ideas he wanted to promote hard to say because Robert Mercer never expresses his opinions publicly. Anyway youll never know whats going on in mass and brian said just look that one sunday follow the money that way and i think that on a bill for the paycheck. Tax documents and declarations of the foundations fiscal allocations for the years two thousand and twelve to twenty fifteen show that mercer financed a reactionary right Wing Institute and lobbies. The Heritage Foundation an antitax and economic regulation lobby got one point five Million Dollars the Media Research center which fights leftist media bias twelve Million Dollars. The governor. And Accountability Institute which tracks government corruption and published books critical of Hillary Clinton three point seven Million Dollars. The Heartland Institute which defends Climate Change skeptics two point eight Million Dollars. In new york even paid for an ad denouncing the construction of a mosque near ground zero in just two years Robert Mercer became one of the ten most influential billionaires in politics according to the washington post. But even if the billionaire was able to spend money to support his causes he still faced an obstacle his ideas were too extreme for the Mainstream Media to get them across he needed his own journalistic out. In twenty eleven Breitbart News a small right wing online newspaper was in great financial difficulty Robert Mercer saw an opportunity he bought breitbart for ten Million Dollars at its head he placed his right hand man a man who cropped up at all stages of trumps Election Campaign stephen bannon. A former Goldman Sachs trader steve bannon became a hollywood producer in the late one nine hundred ninety s. He wanted to make films and t. V. Series to promote his political ideas ultra conservative ideas at a conference ben and was introduced to Robert Mercer. The two men hit it off immediately ben then quickly became mercers eminence creaminess. In a few months ben and would make Breitbart News an attack machine dedicated to reactionary idea you see that with the breitbart publications over the course of many years it was someone like dan of who just proclaims this publicly that theyre going to take on these a situations and theyve got to try to deconstruct the government of the United States to pursue the agenda that they have which is to you know fundamentally chases they shouldnt try to bend to you know a place where people experience a level of division that i dont think weve seen since you know going back to the civil war. Mercer now had his media outlet all he needed to make his ideas reality was a candidate. In two thousand and fifteen mercer started out by supporting texas senator ted cruz the hero of the american far right but after donald trump surprise victory in several republican primaries mercer switched his bets. Robert mercer created a pro Trump Action Committee called make america number one in doubt with fifteen Million Dollars. And the billionaire didnt stop there he would totally take over Donald Trumps campaign. In july twenty sixth seen a dinner was held in a big hotel in new york it brought together among others Rebecca Mercer and donald trump face to face that evening Rebecca Mercer pulled no punches Trumps Campaign she said was chaotic and unprofessional if he wanted to win everything had to change she offered him financial and Media Support in return she for. The republican candidate to replace his Campaign Manager by the familys right hand man steve benen. At the end of this dinner everything was decided bannon became Donald Trumps campaign director. Kellyanne conway who headed the mercer political Action Committee for ted cruz became number two. David bossie a Mercer Family stalwart became number three. Robert mercers takeover had succeeded from this point on his handpicked trio would steer the republican candidates strategy. When the merc versus decide to support a candidate they expect the candidates to be responsive to their needs both in terms of how the candidate runs their campaign it also also after if the kid is successful and there are and they are elected as an Office Holder its reasonable to presume that the mercers expect that the Office Holder will be responsive to the bursars needs needs as well and their policies prefer. The there will be no law yes we will ask the American People with it truth and nothing else. It was on the banks of the thames that the last american president ial election was partly decided in the heart of london at the headquarters of a firm unknown to the general public called s. C. L. Group Strategic Communication laboratories. In these often. Scientists compile and analyze billions of pieces of data about individuals in order to understand them their objective to determine what motivates Human Behavior the better to influence them. The Strategic Communication of s. C. L. As a company that was founded twenty five years ago they have several branches of Literary Branch a commercial branch an analytical branch and an election branch. What they really do is psychology so they try to use psychology to influence people for reference religion. On their website the firm is very clear about it Services Behavioral influence planning and evaluation is ideal for clients who wish to use influence to treat a problem. Its a way of not change people thats the working towards Better Outcomes for them but it also can be used to manipulate people without and being aware and it can and has been used by authoritarian regimes. Critics say that s. C. L. Is in the business of manipulating Public Opinion the Company Boasts for example about organizing protests in nigeria in two thousand and seven to influence the elections s. C. L. Also intervened during an election on the island of st vincent in the caribbean in a rather surprising way. C. L. Elections how to get a candidate elected hiring people to put graffiti on the walls creating a problem with us in this country because their candidate had prepared an answer to the problem for them so they really created a problem just so they could then solve it. In short s. C. L. Sets up ultra targeted political in. Fluid strategies. And