Embrace totally new Business Models and if you are an avid social media user you could get a piece of the action welcome to made in germany now if youre under thirty chances are youre not that interested in watching ordinary t. V. Programmes into space with ordinary t. V. Ads so how can advertise its reach you well they use social media of course and thats where influences marketing comes in now from social media rock stars to lesser known bloggers influence us tail and show us what we simply have to buy we met a few of them to find out how it works. Moisturising eye cream feeling for you and. Happiness but elation Micah Furstenberg wants to become an influencer you want to push out theres already one. Cookie an energy drink and a power bank you know has more than two hundred forty thousand fans on instagram alone. Michael has only five thousand they both incorporate advertising into their posts. The twenty eight year old from berlin reports on her life as a vegan she sometimes spends up to eight hours working on a photo at the moment if she uses it to advertise a product she earns less than one hundred euros even so its taken precedence over her psychology studies. I had so much fun doing that i dont want to do anything else. Trying to inspire people not just about food but about the vegan lifestyle which is what im trying to convey. And a lot of putting yonah is seventeen and still goes to school but hes already been a youtube star for two years he documents his every day life and that now includes activities such as travel paid by advertising partners for me at my home because its still a hobby for me i make a little money but i dont really need it right now because i still live with my parents but it is cool to buy new props and finance and travel for the videos it was advising us of if it was financing on your own it doesnt want to reveal how much he earns a recent survey shows that german influencers receive an average of six hundred euros for advertising posts but the stars of the scene get significantly more at the berlin industry meeting in reach seeks to engage with advertisers one possible project hed like the german car Makers Association vdare to finance his driving lessons. When youre doing your test an advantage car would be cool right yeah sure would do you have a model in mind. You want me how much you know that comes across as very authentic. And thats something we look for in advertising. Hes a credible opinion maker for us in the community of twelve to twenty nine year olds that we cant reach more traditional ways. Micah first and baggage still hoping for offers like that. Man to sharpen her skills shes at the Influencer Marketing academy in berlin and. You should really think about whether its big and recipes who want to emphasize. The one day crash course costs just under three hundred thirty euros in return the organizers promise graduates higher income and more followers. The key to success is unique content and keeping fans loyal over the long term. And you have to respond to the one who makes the effort to write to you and says hey i think youre awesome this is you know you have to make it feel worthwhile to follow you thats the only way you can increase the number of followers and then companies will approach you and find you relevant enough to work with this level of trust on an equal footing a base of friendship is very important where like your friends from the internet who are recommending something that you have you know. But theres a problem if those friends from the internet the influencers dont disclose that theyre receiving money or gifts for recommendation even though theyre required to do so. Regional media thoreson germany are cracking down on this covert advertising. That is that this relatively young and easily influenced target group is at risk of not understanding the difference between real content and a promotional message thats why we need to protect them. Not only the audiences young many of the most popular influencers havent reached adulthood even though theyre working together with big corporations for example on a push over advertisers a Tour Operator and a Media Company im not worried because my dad watches over everything and im slowly learning whats legit and whats not. And the influencer workshop mike a first time back is starting from the bottom. Shes learning how to build up contacts to companies and how to make her photos to reach more people. Shes also learning how to write bills and organize work from the from. The top is the most important thing i learned is judging from blog and thats really helpful i think organizational strategy is a really big issue if you want to be successful as an influence thank you would be great if i could earn a living with that sooner or later how. To get more advertisers to notice or michael plans to carry on and post a new photo on instagram every day curated down to the smallest detail. Im not supposed to mean looking for there being an influence a can of course be very lucrative certainly for celebrities like singers activists or athletes now this gentleman here twenty cause is a german football star and i bet his influence of status and normas but even if you are less a known you can still be part of a system that generates billions of euros in revenue is some of the top that field. Thirteen Million Euros thats what the worlds number one you tube star and in a year. A single photo once and an italian instagram influence or one hundred yards and uros. Who has the most instagram followers in germany two soccer stars of course with some fourteen million subscribers each. Influencers kind are in twelve hundred euros a post if they have more than a million followers on instagram. Companies in the entertainment healthy. Travel industry paid for if you want to post. These so you just reach fifty percent of young people in germany the new form of marketing largely bypasses the older generation at least for now. Well joining me in the studio now is a very young. And shes a model also works as an influencer using her instagram side good to have you here with us im not going to tell your age but we can tell you belong to the young generation that embraces social media and you also work as an influencer what exactly do you like about it. I think i like the most about influencing is that you have a good connection with you community so you can ride direct message with them every day and i think thats a good motivation to do the instagram influencing thing and how do you do it we saw in this report earlier that a lot of them are using photos or shooting videos would you prefer. I prefer to do photos like photo shooting. Because im a model. Thing and i upload high value photos and videos on instagram ok because youre a model i mean weve prepared a little film in order to learn a little bit more about you so before we continue our chat lets take a look at that little film. The modeling profession usually revolves around couples and magazines but just as important to anna to deploy bitch is instagram. Being a social Media Influencer is also part of her job. The twenty year old first stepped into the spotlight in two thousand and fifteen as a contestant on the t. V. Show germanys next top model. Since then shes picked up more than four hundred thousand followers on instagram and a single one of her posts can get tens of thousands of likes. This reach makes instagram lucrative the flood which. She can earn good money by promoting products from sportswear to lipstick and her products. According to updated instagram rules like that she now has to label these posts as paid partnerships this is a step forwards in terms of transparency but the advertising content is still mixed in with moments from play patches personal life. Many of her followers react with likes and comments by young in gauged audience thats perfect for advertising partners. And is here with us young engaged follow us i definitely feel left out i remember times when i watched t. V. Ads basically in front of the television. Influenced by that yeah definitely like when i was a kid like a franchise elect toy or. When i was ten i was like oh my god i want to have yeah i was influenced my head but that is the past now i mean when you when you want to be inspired as a consumer to buy a product where do you go and look. Nowadays on instagram. Yeah i find my inspiration on other influences like ok. What are the wear like clothes or products of Beauty Products just inspired by instagram influence us no it stays in the family do you have an influence on the kind of product that you advertise for an instagram or those produces just coming to you and say listen would you take a picture or would you wear this jumper because we would like to sell this for you. Im not judas at all like every time someone asked me i just looked that yeah it fits well self or my concent. Thats important things do you have a special criteria to say basically its lipsticks and jump us and shirts that i want to advertise for or would you be open to other things as well im open like clothes and Beauty Products and shoes and everything i mean that fits of course with you as a model which is your main job if you like course but what other products could you imagine other products. Its difficult isnt it us michael it is difficult because every day as you know your products youre in youre in very good company on the deal ploy pitch because we have another report right now afterwards which is about a blogger and she is one of the most successful bloggers that we have here in germany she is called jessica vise and she spent ten years writing about fashion beauty and lifestyle and let me just thank you first for being here in the studio of course with us. I mean writing about these subjects but not about technology that is an issue that my colleague christina cuba as well takes issue with and she followed up that particular story. Fashion babies cooking i feel a blogger stuck in the fiftys. Women have been fighting for decades to be taken seriously in their world of work. But when i look at this young female blogger all i have to say is this is not the way to go. There or just question even if. You go to work out the women blogging about science i take economics politics or even career path. They just working for us all this terror types about women that all we care about is lifestyle and cooking so why do they do it. Jessica vice is germanys most successful female grover i want her to answer these pertinent questions. Jessica are female bloggers stuck in the fiftys in this decade you know i dont think so its taken a decade just to develop a Job Description when i started blogging it wasnt a profession and today im able to earn a living with it and im fairly well known and i can pay my entire team with it and. Were making progress all the time. And we can do is anxious to get that side will fall on you right about the question why do you do it and after nearly thirty stagnant that there is no first of all im passionate about fashion and i have been since i was a girl you have to listen to your gut feeling. And then im someone who tends to think. And ive developed my product in a gradual and deliberate way i wanted to establish a brand that i turned down plenty of on. To collaborate which could have been quite lucrative help they didnt get my brand. As i mean if you get a bag on the path to. The ladies life is much more than clothing cooking and kids will if their kids indicates a go and that also holds in a digital world. From the influences on social media to politicians with influence the European Union wants to reform the socalled posted workers scheme now even member nations like france and britain blame to that scheme for wage dumping and high unemployment among french and british nationals they say the post of workers directive in its current form opens the door to unfair competition a planned reform aims to remedy that by ensuring that workers from poor at you nations get the same wages as their counterparts in economically stronger states where wages are usually higher. Equal pay for the same work in the same country that rule applies to all workers in the European Union who are sent from one country to another for example if a construction worker for a morsel is sent by his polish company to germany he has the right to earn at least german minimum wage. The European Commission is now proposing a revision to the rules under which hell get the right to the same wages german colleagues get and all the usual benefits the current law unposted workers dates from one nine hundred ninety six when the e. U. Had fifteen Member States there was a wage differential of one to three that got the law was supposed to close today the e. U. Is much larger and so is the wage differential now its one to ten so in luxembourg workers earn ten times as much as in bulgaria. Not surprisingly the posting of workers is increasing in twenty ten it was already one point three Million People in twenty fourteen already one point nine million an increase of almost forty five percent. Germany france and belgium are the countries with the most Foreign Workers from within the e. U. Most come from Eastern Europe most workers who came to germany in twenty fourteen came from poland at thirty six point five percent slovenia at twelve point one percent and hungary at eight point nine percent one in three works in construction one in five in industry and one in ten in the health care or senior care sector the new bill is designed to improve conditions for these workers. Now i rather complex labor scheme lets break it down a bit with your empathy from the German Trade Union confederation there he consults for a project called family billet and as i understand it correctly it basically wants to enforce fair wages and working conditions for Migrant Workers from central and Eastern European countries here on the german labor market so youre the expert perhaps you can just briefly explain to us i mean what is the problem you have an open free e. U. Single market with freedom of movement and youve got the post of working yeah the posting of workers is of course one form of employment quite popular no in the e. U. And it means that people are still working for their foreign employer lets say from an Eastern European country they still have their own labor contract there but they are sent to germany to work for a certain period of time and here the minimum conditions have to be guaranteed but Everything Else is still. Based on the foreign conditions and the foreign labor law so so who benefits from that scheme right now as it is it depends i think sometimes it is used as a method to actually. To get a workforce for a lower costs so if you look at the German Transport Company for example that phone company abroad in order to hire the people there at a lower cost than they would actually. Create in when hiring in germany and the workers still do the most stupid job in the work in germany so this is kind of a circumvention. And a and a problem in terms of fair competition on the labor market do you understand to those complaints about wage dumping from richer nations like france. Well from for us important is the perspective of the worker and of course we are not we dont agree if a postal worker gets less salary than a local worker doing the same job so for us this is done portland thing that the workers are treated equally and this is also why generally we are in favor of a proposal to introduce equal pay and posting of workers ok the proposal is one thing reality another just briefly are you confident that under the new Proposal Companies will actually get you to it thats very difficult of course because in the end it all comes down to the controls. At the workplace and also to the question if the worker is ready to take action against the employer when he or she for example doesnt receive his wage and there needs a lot of information counseling in order to actually get active and to do something that it is very difficult but still we hope that the new framework will provide a better protections for post of workers. From the German Trade Union confederation thank you so much for being here thank you. Well there are more problems brewing in the e. U. Also between economically equal states Foreign Companies that do business in france for example now facing creasing bureaucratic hurdles they were put in place by the french government under president manuel call the new red tape appears to be a clear move to protect the french labor market rather than improving business relations with the European UnionGerman Companies are up in arms. French president a man who likes to be seen as a passionate european. Believe in europe you have to believe in it. And that means you have to stick to certain rules. Is also steadfastly pro european but hes disappointed in the german businessmen enclosures for swimming pools his company is located near the border with france where he exports a quarter of his production. However hes very disappointed about a law that moscow spearheaded during his tenure as frances economy minister because of it says now has to wait weeks for construction permits. It feels like a straightjacket next year well have to pass on the costs of these french regulations to our customers because we cannot afford to shoulder this burden alone. These costly registration procedures are strictly regulated with a two thousand euro fine for noncompliance and four thousand for repeat offenses so well have to tack on a surcharge for our french customers. The regulations mean fares can no longer offer a speedy and Efficient Service which is a big selling point and he has to employ people especially to deal with the french bureaucracy the rules apply to Foreign Companies wanting to do business in france french parliamentarian. Says theyre designed to protect the french labor market. That is why we plan to expand these regulations next year all sectors