Drew Estate Updates Nica Rustica Packaging Drew Estate is updating the Nica Rustica package as part of what the company says is “a top-to-bottom relaunch” of the brand. The most notable change is that the cigars will now be sold in boxes of 25 instead of bundles of 25. Most importantly, the blend and sizes are remaining the same, while the price points are more or less the same. What is changing is the packaging, which the company says will feature less of the El Brujito carving that has defined the Nica Rustica since it debuted in 2013. El Brujito is an image found on a rock that dates that was carved into stone by indigenous people living near Estelí, Nicaragua. It shows an image of a shaman, the earliest known user of tobacco in Nicaragua.