Drake's Nike ‘Over The Top’ Lyrics Bring New Attention To ‘Certified Lover Boy’ Air Force 1 Published on: Jul 23, 2021, 4:27 PM Always the calculated marketer of his brand, Drake introduced a new OVO artist in Toronto rapper Smiley while giving his fashion following an inspirational anecdote to die fly by. “Nike don’t pay me to tell you, ‘Just do it’/They pay me to show you, I ‘do it again’,” Drake quips over the accelerated Tay Keith-produced beat whose scenario mirrors a lot like his 2018 “Look Alive” collaboration with BlocBoy JB. While there haven’t been any official reports as to what Nike has paid Drake for any goods or services exchanged, neither party is exactly hiding the fact their partnership is alive and well.