Dive Brief: Diageo tequila brand Don Julio is celebrating Cinco de Mayo with a campaign supporting bar and restaurant workers that includes giveaways of vouchers and charitable donations, per an announcement shared with Marketing Dive. Don Julio will raise money for the newly created Tequila Don Julio Fund by auctioning an nonfungible token (NFT) of a design by Mexican artist Claudio Limón at Rarible, the online marketplace for crypto assets, for Cinco de Mayo. Don Julio is giving away $125,000 in physical and digital vouchers called "Don Julio Cincos," which are valued at $5 a piece and the brand is urging people to spend at a bar or restaurant. The vouchers are available by visiting the @DonJulioTequila page on Instagram and swiping up on an image of the Don Julio Cinco in the brand's story until May 5. The brand also installed an "Automated Tequila Machine" in West Hollywood, California, that gives away the vouchers, which have a QR code and PIN to redeem with payment app Venmo.