If there were royalty in the food world, Michael Jacobson would be a king. Or at least a duke. As the co-founder of the Center for Science in the Public Interest––CSPI––he notched so many wins in protecting consumers that he made advocacy look easy. After more than 40 years at the helm of the CSPI, he is onto his next quest; creating a National Food Museum. We'd be wrong to bet against his success.