Display Marketing

Display Marketing
January 9, 2020
In an out-of-home (OOH) advertising effort to promote the new series Dracula, BBC showcased a billboard covered in wooden stakes — the iconic weapon used against vampires. While the imagery [...]
August 13, 2019
Today, the digital marketer has at-hand a veritable arsenal of tools to reach potential customers. There is email, organic search, paid search, and display advertising, all on a dizzying array [...]
May 9, 2019
Viewability and engagement signals provide advertisers with the right tools to measure ad effectiveness and to determine whether or not they're spending their media dollars effectively. Two of the most [...]
July 6, 2018
Harry’s is what’s now classified as a direct brand. But is traditional direct marketing more powerful? Politically correct or not, “It ain't over till the fat lady sings” reminds us [...]

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