Digital advice with a human touch best of both worlds : comp

Digital advice with a human touch best of both worlds


It was also likely that practices might struggle with staffing as new entrants to the industry were coming in at a slow pace.
Mike Giles, Ignition Advice chief executive, said the remaining advisers should think of digital advice as a junior adviser which was there to help organise and simplify the process allowing the human element to be saved for when it was better suited.
“One thing [digital advice] does a good job of doing is how to triage people up the tree,” Giles said.
“It doesn’t mean [digital advice] is going to replace full-service financial advisers, it’s meant to be an augmentation.”

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