May 24, 2021 10:34
Dig, formerly Channel T, has launched a new brand platform for Ego Pharmaceuticals’ skincare brand Elucent Skincare; “No BS, Just Anti Ageing Science”.
The announcement:
Dig and Elucent Skincare, a brand of Ego Pharmaceuticals, have launched a new disruptive creative platform challenging the anti ageing skincare category with their nefarious claims, over promises & dubious studies.
This follows the appointment of Dig as the strategic and creative partner of Ego Pharmaceuticals ANZ early in 2020.
Mary Kechichian, Senior Brand Manager for Elucent commented, “There is a lot of misinformation to consumers by the skincare industry related to ageing skin, making all sorts of miracle claims that are false. Consumers are looking for scientific evidence in order to trust an anti-aging brand. At Elucent we genuinely stand for being authentic, as we have strong science credentials backed by Ego and Dermatologists.”

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