Dettol enters a new category with Dettol Multi-Use Antisepti

Dettol enters a new category with Dettol Multi-Use Antiseptic Cream

New Delhi [India], November 17 (ANI/BusinessWire India): Dettol, India's most trusted germ protection brand, entered a new category with the launch of its multi-use Dettol Antiseptic Cream prevents infection in a variety of minor wounds, cuts, and scratches. Dettol Antiseptic Cream is the only product in the Dettol portfolio to be exclusively available in drugstores and pharmacies across India. This 'Made in India' product is formulated and crafted specially to cater to the first aid needs of Indian consumers. Nielsen's consumer research indicates that only 56 per cent of consumers use any form of branded first aid products, while the remaining 44 per cent use basic home remedies or avoid applying anything with a marginal few consulting a doctor*. With the launch of this antiseptic cream, Dettol aims to create a niche for itself in the cuts and wounds segment, building on its existing antiseptic liquid heritage. This OTC product with its soothing formulation is an effective and easy-to-use first-level treatment attending to various kinds of minor cuts/wounds to prevent infections. Commenting on the product launch, Dilen Gandhi, Regional Marketing Director, South Asia - Health & Nutrition, Reckitt said, "As market leaders, it is our responsibility to address consumer gaps with products that cater to the needs of the Indian consumer. Dettol antiseptic cream is OTC product to be used by consumers to address minor cuts, and injuries to avoid the spread of any infection on open wounds. With this cream we want consumers to manage their first aid needs more effectively and efficiently. This 'Made in India' product is a simple and safe product built on Dettol's iconic antiseptic liquid heritage." The Dettol Antiseptic Cream TVC 'Har Ghar ka First Aid' raises awareness on catching an infection by not addressing minor cuts or wounds. Dettol Antiseptic Cream with its soothing formulation can be used directly on minor cuts - including kitchen cuts, shaving cuts, wounds, scratches, shoe bites, and minor burns without stinging while delivering 99.9 per cent germ protection and preventing infection. A 30 mg. pack of Dettol Antiseptic Cream is the first ever over-the-counter product by Dettol priced at INR 60 and is currently available across online and offline pharmacies in India. TVC link - https://www.youtube.com/watch?v=wiZ0b4b1GvU&feature=youtu.be Production House: Full Moon Productions Producer: Anand Kumar Director: Narayan Shi DOP: Saket Saurabh Music: Sautrik Chakraborty Sound Engineer: Abhigyan Arora Creative Directors - Harish Arora &ManavjitMohil *Based on the report by Nielsen IQ dated 21 March 2022 This story is provided by BusinessWire India. ANI will not be responsible in any way for the content of this article. (ANI/BusinessWire India)

Related Keywords

India , New Delhi , Delhi , Saket Saurabh , Har Ghar Ka , Abhigyan Arora , Harish Arora Manavjitmohil , Narayan Shi , Anand Kumar , Sautrik Chakraborty , Dilen Gandhi , Health Nutrition , Businesswire India , Dettol Antiseptic Cream , Antiseptic Cream , Regional Marketing Director , South Asia , Har Ghar , First Aid , Full Moon , New Delhi India , Ovember 17 Ani Businesswire India Dettol , Ndia 39s Most Trusted Germ Protection Brand , Ntereda New Category With The Launch Of Its Multi Use Dettol Antiseptic Cream Prevents Infection Ina Variety Minor Wounds , Cuts , Nd Scratches Dettol Antiseptic Cream Is The Only Product In Portfolio To Be Exclusively Available Drugstores And Pharmacies Across India This 39 Made Formulated Crafted Specially Cater First Aid Needs Of Indian Consumers Nielsen 39s Consumer Research Indicates That 56 Per Cent Use Any Form Branded Products , Hile The Remaining 44 Per Cent Use Basic Home Remedies Or Avoid Applying Anything Witha Marginal Few Consultinga Doctor With Launch Of This Antiseptic Cream , Ettol Aims To Createa Niche For Itself In The Cuts And Wounds Segment , Uilding On Its Existing Antiseptic Liquid Heritage This Otc Product With Soothing Formulation Is An Effective And Easy To Use First Level Treatment Attending Various Kinds Of Minor Cuts Wounds Prevent Infections Commenting The Launch , Outh Asia Health Amp Nutrition , Eckitt Said , Uot As Market Leaders , T Is Our Responsibility To Address Consumer Gaps With Products That Cater The Needs Of Indian Dettol Antiseptic Cream Otc Product Be Used By Consumers Minor Cuts , Nd Injuries To Avoid The Spread Of Any Infection On Open Wounds With This Cream We Want Consumers Manage Their First Aid Needs More Effectively And Efficiently 39 Made In India Product Isa Simple Safe Built Dettol 39s Iconic Antiseptic Liquid Heritage Quot Tvc Har Ghar Ka Raises Awareness Catching An By Not Addressing Minor Cuts Or Its Soothing Formulation Can Be Used Directly Including Kitchen , Having Cuts , Sounds , Scratches , Hoe Bites , Nd Minor Burns Without Stinging While Delivering 99 9 Per Cent Germ Protection And Preventing Infectiona 30 Mg Pack Of Dettol Antiseptic Cream Is The First Ever Over Counter Product By Priced At Inr 60 Currently Available Across Online Offline Pharmacies In India Tvc Link Https Www Youtube Com Watchv Wiz0b4b1gvu Amp Feature Youtu Be Production House Full Moon Productions Producer Anand Kumar Director Narayan Shi Dop Saket Saurabh Music Sautrik Chakraborty Sound Engineer Abhigyan Arora Creative Directors Harish Manavjitmohil Based On Report Nielsen Iq Dated 21 March 2022 This Story Provided Businesswire Ani Will Not Responsible Any Way For Content Article ,

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