kind of breakup? >> could she really do it. >> you bet. >> the answer is yes. let's be really clear about this. if you still want to be able to search for coffee pots and look at 63 choices and get the one that's going to be there in 48 hours, you can still do that as a consumer. this preserves the platform. if you still want to go on google and find out the capital of north dakota, you can totally do it. what this is about is about competition. it's about all those little businesses and startup businesses and entrepreneurs who want to put their products on amazon or on google. and who are going at an enormous competitive disadvantage because amazon or google if they like the money they see that you're making because they get all the information, they decide to go into competition with you and put their product on page 1 and your product back on page 6.