late teens. that's when one of his childhood friends introduced him to sean carter, a want to be rapper from brooklyn. the three founded rockefeller records and sean carter became known as jay z. >> we sold probably close to 60 million records. >> that was more than 20 years ago. his hunger for a bigger life led him to seek out the symbols of wealth. >> we always looked outside of our immediate culture because we wanted to be bigger and grow and also experience what the world had to offer. >> he got jay z to rap about these luxury products by name. cars and even a line of clothing they themselves produced. all of this influenced fans and brought huge profits. when he finishes his workout his stylist meets him at the gym to