to master man, conflict. >> starting this their own thing certainly wasn't the easiest way to go. >> there was so many cases where we could have rubber stamped the hanson name and cashed in so to speak. we have always in some cases to a faults we said no we want it better. we wouldn't want that to be a part of our story, like, you know, we probably could have made a lot of money on hanson pokemon. >> but for them it was the only option that felt right. >> you never do something for the express purpose of success. it's hopefully the result of something being done skillfully and effectively. that way when you do it over and over and over again it's not something that's tired for you. it's something that you really are truly invested in and care about. because otherwise it's ending up having mixed results. >> everyone universally identifies with the fear of failure. but that willingness to risk is sort of what makes the difference between getting the