do that quietly, one customer at a time, get a little busy, defer one are two issues to jenny or whoever your new person is and let her take over from there. look at it as a six month to one year process and you'll get there. here are tips to help you grow your business. let's introduce our panel, karen sideman becker, ceo of clear, that helps you get through airports and stadiums fast. and nick martel of market snacks, good to see you both. i love to have you two together. it's entirely different paths and kinds of companies, you bought a company out of bankruptcy and had scaled it and you started yours as a side project in school and have grown it. let's start with you, karen. >> one tip. >> one tip is that innovation is about bringing people what they did not know they want, you get