powerhouse company has delivered millions of cribs worldwide. soon after the tianenman square incident, they moved their family to the u.s. daniel had a background in venture capital and wanted in on a happy industry. >> most people shopping for baby furniture are usually quite happy. >> the pair started with one product, the classic jenny lind. the traditional spindle design. but their crib was half the price of their competitors. >> we imported the cost from asia, but i used american hardware. and then we assembled them in the united states. because safety was the defining thing in baby furniture. >> retailers were intrigued and daniel sweetened the pot by adding some highly-enticing terms unheard of at the time. >> there was no minimum order quantity. and it would be delivered to you. because we had it in stock. so our longest wait time would