if you want to be recognized, wonderful. if you want to be great, wonderful. but recognize that he who is greatest among you shall be -- >> that was part of the super bowl ad from dodge ram that's receiving backlash this morning. some people are upset that dr. martin luther king jr.'s voice was used to sell trucks. willem, is there any response from the automaker this morning based on that ad? >> yes. dodge said, quote, they worked closely with the representatives of the martin luther king jr. estate to receive the necessary approvals and state representatives were a very important part of the creative process every step of the way. the ultimate decision to use a portion of the speech was granted by a company called intellectual project management inc. they are owners of dr. king's