hole into a broader world of influence and identity theft that stretches around the world and involves governments, politicians, criminal secynda kets. >> it's so funny because a lot of people style themselves, i'll admit i do, maybe advertising doesn't work on me, these frauds don't work on me. i think that's a place we start. yet, professor, your research and your writing really goes to the opposite point, how profoundly impactful frames are, before we even process cognitively those around us. what is your view of nick's reporting here. this is crucial for democracy. the way that dictators work is this, they frame first, they get their narrative out there first, and then they repeat it and the