it's fairly effective. >> i call it earth two. so on earth one, donald trump is in trouble because of russia ties during his campaign. on earth two, none of that is true. that's all just a hoax, and hillary clinton is the one with ties to russia and everything true about trump is really true about clinton. they're so thorough in this narrative and so disciplined about it and it's so consistent across conservative media. and people with a conservative bend are most likely to consume a small amount of media. in their universe, earth two is the real earth. >> the way i describe what's happening on the trump tv network is that it's like it is to reality what a really good theater set is to an actual house. it's got this air of uncanny. that looks just like an actual news program. there's something slightly off. there's like little windows, something is slightly off about it. but it seems convincing. i looked at some of the polling about this.