new york city columnist who said, he has gotten great ink and it's made his business career because he warms up to reporters, he makes them feel cozy with him. >> exactly. he creates a razzle dazzle. >> then it creates a sort of a vibe out there in the business world. people start investing in him again. >> he said, never count donald trump out. and he was -- he was cruel to donald trump in his columns. but he said, never count hem out because donald trump has the ear of journalists and helical, helical them, he'll create a razzle dazzle, he'll sell himself as this bigger than life businessman who can do things nobody else can do. and people will buy into it. and they'll prop up the image they have of him. donald trump is the living embodiment of the old adage, if you say it enough, people will start to believe that it's true. >> you describe how voters felt in 2016. you can't tell a joke without worrying you'd lose your job. you're 20-something, can't find work, your town is boarded up. patriotism gets people called racist. your food is full of chemicals,