so, it's a long road. >> whoa! >> it's a very long road. >> each distributor is a world of its own and all operate on different, unique systems. so, i need help with figuring out how to grow within those channels before i lose the accounts. >> that lack of distribution causes a third problem, price. when her volume increases, her cost decreases. right now, she doesn't have that luxury. >> so, looking at the larger market, my price is always way higher than everything else. >> it's $3.99 for a bottle. that's extremely high for a ready-to-drink iced tea when you can get a comparable product for maybe $1.25 or less. so, right there, she has a challenge at the shelf. >> and maybe her most telling challenge of all is this, after nearly a decade of building this business, her take-home salary