between things that are intended to be humorous, entertaining and supposed to be informative, supposed to be actual news. a and the promise when it comes to asian-americans we're off an bystander in both. we're not represented effectively in hollywood and as a result, we're seen as individuals who can be poked fun at without any kind of reprisal. and that's something we're trying to change. even today. we are holding a giant concert here in los angeles called i am asian-american that's intended to affirmatively respond to some of these things and get at millennials to really stand up for themselves, speak out and stand up. >> greisa, too complicated was what came out from the aapi data study here in terms of engaging, too complicated from this community. what can they learn from latino-american and african-american groups as they have worked to get out the vote, which is what jeff is trying to do here? >> in the experience of united we dream organization, we are an