listened to, important in a transformative moment in their lives. i wanted to try something that turns documentary on its headnd said the purpose is not the final product heard by millions of people or whatever it is or seen by millions of people but giving the people the chance to do these interviews with loved ones. we set up a booth in grand central terminal. you can bring your dad. you sit for 40 minutes with the help of a facilitator. as we were talking about during the break, the microphone gives you the license to say things, to ask things that just don't normally get to ask. you have this very intense 40-minute conversation and at the end you keep a copy and another one goes to the library of congress so your great, great grandchildren can get to know your grandma through her voice and story. we've done 60,000 so far. largest collection of human voices ever gathered this. >> amazing collection. i've got to ask you. as i was interviewing my own uncles and aunts, they do not like to sit at the camera and stare at it. how do you get the people to do