attorney. for the second one if you're naming a company, definitely hire someone to help you out. >> i guess generally how much is at stake? if you're rebranding coming out with a whole new line of products, that's when you should similarly invelvet more money in the preparation. you know if you're doing something off the curve and you're not investing anything then it doesn't make sense. you have to feel thal out as a business owner. >> rhett barney thank you so much for shedding light on this. i know it was a scary situation. >> yeah, thank you very much. there are many ways to attract customers but most business psychologists agree appealing to emotions can be an effective sales tool. for one california business the fear of the unknown has made them a booming busy and a go-to