time with someone in private and something discrete and nobody will know about it. >> salmon is going upstream. shh! >> police say that most johns don't think too deeply about the consequences of buying sex until they get caught. >> let me see your hands. >> looking for one thing. the guy is looking for that, for sex. they don't see the ramifications of paying someone and they don't see the outcome of a traffic victim. they don't -- i don't think they want to look at that. >> if they realize what's going on in this girl's life, her background, the physical and emotional abuse she's getting from the pimp i think they would have a different understanding of this. >> why police can't make johns feel the pain of women trapped in the sex trade, they can make them feel a pain deep in their own wallets. >> this is a nice wallet.