commercially cooked and they didn't like at it all. >> the feedback was like, you ruined my life. and i just realized, you know, it's not worth losing that business. so that's the case where, you know, i could bring the food costs down but the trade-off isn't worth it. so we went back to cooking our roast beef. >> that's where the judgment comes in. some numbers matter more than others. and every business owner must decide what to do with the data once they get it. >> i can't say i've ever had a single day of being -- about the business. there's something to do and it's never the same. twitter can be a great platform for your business but only if you use it correctly. according to the company there are more than 288 million monthly active users. here are five ways you can create an amaze twitter profile to draw in some of the people courtesy of ink.com.