sticking by their man. under armour uggs smart water, he's very selective in terms of who he wants to use his branding. different in an paythan peyton manning. so this sort of a wait and see game maybe they will pull the plug at some point? >> they will stick with him. they won't pull the plug over this. i think again advertisers are maybe considering using him may say wait and see. but i don't think tom is even considering anything else right now. he's very selective. he's probably turned down more deals than he accepts. he's faithful to his advertisers and they will be faithful to him. they may go dark for a little bit until this blows over but i do think it will blow over and i think his image will be safe. >> let's talk about the nfl. i happen to notice this article from the "washington post," it