"dirty dancing." once the girlfriend reveals she's a chicago bulls fan, things get nasty. running in for the leap, instead of catching her the boyfriend slams to the ground. >> bulls fan? i didn't know you were a bulls fan. >> reporter: later she's seen with a bag of ice on her head. >> i thought you were all in. >> well i'm all in now, let's just watch the game. >> go cavs! >> the video shown during the cavaliers playoff game against the chicago bulls on wednesday parodies a united health care commercial where the couple accidentally falls after attempting the same leap -- a very different take. backlash to the cavs' video was instant calling it tone deaf and awful. fans asking "if theif the video was even necessary and have they lost their mind. >> the reaction has universally been what were they thinking? >> in a statement thursday the cavaliers said the video was not