>> the office rage video was the brainchild of timur bekmambatov, a director who was looking for a new way to promote his movie "wanted." >> we know that our target audience is teenagers. we understood that the place where we can find them, it's an internet. and what they like and what we like, it's a viral video. >> the video plays off a scene in the movie where a young office worker smashes a colleague over the head with his keyboard. >> if we will extend it, we will make a viral video action spot. i didn't expect that it would be so popular. in my mind if it's like 500,000 people, it's great. >> in fact, the secret advertisement got nearly 4 million views in the first week it was posted. viral videos were a natural marketing choice. >> i really like them because it's very organic. it's the future because you don't have to pay for that. you didn't have to pay to distributing. >> as for wondering if it's real