>> well, a friend of ours went to pakistan before. so there was the idea that tried to check out some waves and we found them. >> how is surfing changing that community? >> it's about sharing. i don't know about changing, it's about sharing something. we just came with the boards and the idea of sharing our passion. and then a lot of people were joining us. >> and how much did they know about surfing before you showed up there with those boards? had they seen pictures or seen it on television?