but what is the real-life jeff bridges up to? bridges was in l.a. yesterday promoting no kid hungry campaign. he wants to ensure that every child gets a nutritious breakfast. for 11 million school kids that happens at school. bridges sat down with me to discuss the project. >> joining me now is actor jeff bridges, founder and chief executive officer of share our strength, billy shore, and tom kolikio. jeff, i want to start with you. i know you have been engaged on the issue of hunger for a long time now. what first drew you to it? >> i've been involved in the issue of hunger for about 30