that wear their watch on left. >> which feature larger screens, faster processors and improved cameras. >> good morning. >> reporter: departing from tradition, apple ceo tim cook skipped the apple company updates -- >> everything's great. >> reporter: and jumped right into what he called the greatest phones in the world. >> these are the new iphones. >> reporter: the biggest change might be the bigger sizes. and then there's the faster processor, improved cameras, more user friendly messages. >> we have one more thing. >> reporter: cook has been criticized for not producing a truly original apple product since steve jobs passing. he answered his critics with the apple watch. >> it's amazing what you can do from your wrist. >> theme been undy've been unde