from something jessica bennett wrote at time.com about this and what some she argues is this male psyche and sexualized power dynamic. she writes, this is obviously a complicated tale about sex, pornography, and increased pressure on young men to live up to some mythical player status. roger describes seeing his first porn at age 11. it's possible he hated all women. quote, they are all spoiled, heartless, wicked -- for frz he wrote. or maybe his hatred of women was what he latched on to in his suffering. what is certain is rodger perceived his inability to lose his virginity, his greatest failure, many men judge themselves most harshly you. see that in a lot of the language. in social media. on one hand the campaign is, a positive part of that. on the other hand you see, a lot of this in social media. particularly with men trying to live up to some sort of super, assertive, aggressive, model identity. >> absolutely.