about the industry, and what they do. but, i would argue it could be a double-edged sword because you want someone who is knowledgeable but who can also separate their own opinions and feelings from the business decisions. at the end of the day, when you're a buyer, you're making smart decisions to run your -- to drive your sales and profitability, and if you can't remain objective, that can be hard sometimes. >> you're shaking your head. >> well i also think that i think jimmy is wonderful, he's a character and personality, but it's also not necessarily scalable. he's got one store, one buyer, he's on the floor, he's passionate, he's involved. but if they wanted to roll out 50 trash and vaudevilles it would be a lot -- it would be difficult. it wouldn't be scalable. >> so is the buyer's job more about numbers than instincts? >> you know what's interesting to me about trash and vaudeville, first of all being a little bit of a punk myself. >> yeah, you seem crazy over there. >> but, what's interesting is that there's, if you think about it from personas, the idea that there's different types of people that you can buy for, there's the total punk rocker, there's the young person, and