>> ask for help. lot of people that get into startups believe they know everything there is to know because it was their idea in the beginning. embracing criticism and learning to do that in the beginning of your startup is critical to learning new things, overcoming obstacles you can't do by yourself. >> one of the biggest developments in mobile is the ability to localize your marketing efforts. so if you're trying to reach potential customers in your area, check out our website of the week. using adago, small businesses with run local news, weather and sports apps. after creating your ad entering a few basic details and contact information, you can decide what region of smartphone users will see the ad. the mobile ads a then pushed on to local apps. thank you everyone so much for joining us today for this special edition of "your business" at the south by southwest festival. if you missed anything from today, just head on over to our website. it's openforum.com/yourbusiness,