this is $9 million of outside spending versus about three and change of candidate spending. this really was a local race. if you read the press, there was no discussion of the local issues in that district. this was all about obamacare and medicare advantage and things look that. what are the takeaway lessons if you're a national democrat or national republican, what do you do come november? >> i think this is no doubt this was an extremely disparaging blow to national democrats, no doubt. but if i can play the contrarian here for a little bit, i did some reporting on this and talked to a republican consultant working on the race who told me the obamacare issues moved the base on both sides. it was critically important forgetting republicans to the polls to vote for jolly and getting democrats to vote for sink. however, what moved people in the middle was this notion that alex sink was a bad manager, she