unit. >> what do i have here? i have a few sitting here. what am i looking at? >> the original 1964 g.i. joe, the army variation of that. in between him and the larger g.i. joe -- >> this is the original? >> right. and then he got downsized, as so many of us have in our careers. in the 1980s, he turned as a 3 3/4-inch action figure. >> we know how iconic this g.i. joe is. but it lost popularity to the point that people may assume it's being made every year and updated. it's not. >> in fact, he was off the market for five years in the late 1970s, early 1980s. >> just not selling, kids moving on to other things? >> that's right. star wars characters basically blew him out of the water. >> can it still be relevant? i know the g.i. joe movies,