attributed to it. that's my friend, charles cook's point -- >> here is the point, though. this is the point, right? this is a way, and you're right, we have to tell stories and we tell them with anecdotes. >> yes. >> point is that data out there that's being corrected, right, that just means nothing to people. what means something to people, and that's the reason the snow trollers are so gleeful, right? that's why drudge does this precisely for this reason because what means something to people is how does it affect me? when there's a drought, like in 2012, what we are saying when we cover that drought is this is what the world will look increasingly like. this is what we are edging into because the numbers mean nothing to people. >> so you are saying it's okay to use a drought which the federal government, the drought experts in the federal government said this is not caused by to say -- >> every climate model suggests we will have more droughts and that is going to ruin people's