need to be outdoors during this? >> basically we try to minimize the time out there. obviously you want to dress for the event, minimize your exposed skin. if you can, do it in shifts. if you have a three-hour job to do, do it in 20 minutes out, 5, 10 minutes in. but don't keep yourself out there. we don't want to see the emergency rooms full of folks dealing with frostbite and hypotherm hypothermia, so it's unusually cold. something we're not used to here, generally speaking. and so we want people to really use a little common sense. >> we see there's fun to be had too. some of those pictures from fenway look fantastic where they're going tubing. the massachusetts emergency management agency, peter judge, thank you. we want to ask you to stick with us, for continuing coverage of this winter storm. in just a few minutes we'll speak by phone with the mayor of philadelphia. again, that's still ahead. they have already made millions off their television show and they sell a host of products from t-shirts to stuffed dolls and even chia pets.