and californians supported that kind of labeling by huge margins in the polls until ads like this started flooding the state. >> they would create a legal nightmare. this ill lodge gal unfair labeling proposition makes no sense and would increase costs for california farmers and food companies by over $1 billion a year. >> administering 37 complex regulations. >> the people who funded those were monsanto, pepsi, dupont, kraft foods. the same in washington state this year doing it in california last year. and the corporate side outraised the other side. 5:1. they dumped $50 million of advertising and campaigning to beating the labeling initiative in california. it worked in california last year. it looks like it worked in washington this year. there was enough money to take something really, really popular