ruthless competitor he is behind-the-scenes. he has this friendly amiable public persona that we know and like but what brad gets into in the story is how he goes out and acquires or bullies competitors essentially to keep growing and growing. amazon from as he says what used to be a book seller to an everything seller now and one of the biggest retailers in the world. >> we'll have brad stone on "morning joe" on tuesday. we'll learn more then. you can catch it all on bloomberg "business week." josh green thank you so much. we've been looking for your piece as well in the magazine. "morning joe" will be right back.