that's where i think people are. i have no problem he disagrees on issues. >> right. >> but why do people have to be these kind of names and their family not even be out of bounds to you. >> no, that's exactly right. he is offensive in every way you can be offensive. he is racism in the big sense in terms of whole classes of people. there is sexism in the big sense, and then there is the direct personal attacks, which are also unbelievable. and what we have seen for the first time over the past year since his attacks on sandra fluke are that advertisers are finally saying we don't want to be associated with this kind of talk in this kind of rhetoric. going back to something that joe was saying about why he has been successful in the dittoheads, i think he tells people the liberal elites out there, they think you're stupid. but i think you're right. and here is what we believe, and you're the ones that really know what's going on. that's sort of the theme behind his show. >> but let me tell you. >> let me tell you. that's exactly right.